THE CAYA METHOD

Creative, Empowering Strategy for Branding & Marketing

Problem

Building an authentic & sustainable brand is hard. Stuck in old marketing rules? Your audience is skeptical & wants real value! You want a brand that attracts & retains customers, right? But traditional tactics feel inauthentic.

Insight

Today's consumers crave value & reject inauthentic marketing! Brands that connect authentically with values win trust & loyalty, leading to sustainable growth.

Advantage

We're your target market too! We know how to connect on values & build a brand that resonates. We understand the challenges & know how to break through the noise.

Strategic Solution

The CAYA Method: Sustainable Growth through Authentic Brand Storytelling. Get a high-volume, authentic brand & marketing strategy with the CAYA Method!

What is included?

4x

50-minute In-Depth Online Consultations
Substance, Position, Expression & Content System aim to uncover your ideal vision.

4x

10+ slide presentation updates for feedback & implementation.
Foundation, Framework, Finishes, & Storytelling

1x

Full Brand Storyboard (40+ slide presentation for ongoing reference).
Brings the 4x Update presentations together with feedback & aligned context for your team to carry forward.

60+ pages

In additional resources to empower your team.

The CAYA Guide to Podcasting & other supplementary content to support you and your team in maximising value.

What makes CAYA different?

GOOD QUESTION - WE'RE GLAD YOU ASKED

Firstly, our guiding purpose at CAYA Creative Studios is to create impactful brands and content that is authentic, sustainable and valuable.

Secondly, we've been there, done that, got the t-shirt! We've been building brands and creating authentic, sustainable, valuable content strategies for years!

We're young, experienced and innovative. We've been around for long enough to know what works, we're still young enough to implicitly understand the platforms (we've been brought up with them), and our team constantly strive to out-innovate our own solutions.

We've got academic backgrounds in this, practical experience actually doing it, and we practice what we preach! What more do you want from a creative team?

WHY THIS METHOD?

We do this and have done various versions of this since our inception. For ourselves, and for clients. And we're constantly evolving & testing it out ourselves.

Building a brand on social media is hard. Unlike many 'top' social media and creative agencies, our proof is in the pudding. Our own socials, (which like most agencies, are of lower priority than any client projects), have generated us hundreds of thousands of views, and for some clients we've generated views in the millions. And it's been through authentic, high-value content.

Part 1 - Substance

In this session, our team will take you through a series of questions with the intent of gaining a deeper understanding of the guiding principles behind your Purpose, Vision, Mission & Values, to produce a Brand Foundation strategy.

Part 2 - Position

In this session, our team will take you through questions to help us understand your brand's position relative to the market, competitors, collaborators, customers, & wider community, to create a Brand Framework strategy

Part 3 - Expression

In this session, we'll take you through a series of questions to see how you visualise your brand - from your brand's voice to the lifestyle you aim to inspire, from colours, to types, to touchpoints, all to refine your Finishes strategy.

Part 4: Content System

In this consultation, we'll get to uncover the stories that your brand, team & community will tell, mediums that feel most natural to you, and creative processes you prefer. After the session, you'll get a Brand Storytelling presentation, used as the framework of your content creation system.

Choose the method that suits you best

CAYA Method Individual: Brand Storyboard
7,495ZAR
Four 50-minute consultations, diving into your driving forces, industry position, portrayal & content system. You'll get a Full Storyboard with Foundation, Framework, Finishes & Storytelling strategy
Valid for 2 months
CAYA Method SMMEs: Full Brand Storyboard
9,995ZAR
Four 50-minute consultations, diving into your brand's driving forces, industry position, portrayal & content system. You'll get a Storyboard with Foundation, Framework, Finishes & Storytelling strat
Valid for 2 months
CAYA Method Corp: Full Brand Storyboard
19,995ZAR
Four 50-minute consultations, diving into your brand's driving forces, industry position, portrayal & content system. You'll get a Storyboard with Foundation, Framework, Finishes & Storytelling strat
Valid for 3 months

GOT QUESTIONS?

Don't worry, you're not alone. Brand Strategy is a nuanced, complex area of your business, and questions are common!

Let us know your question below, and someone from our Strategy team will get in touch with you!